Daqi.com (www.daqi.com) is a leading social media aggregation and marketing company in China. As China's first media platform to study and practise the aggregation of social media resources, and the first to launch and lead the social media integrated marketing, Daqi.com best understands China's netizens and social media environment, committing to becoming the platform for netizens to learn online public opinions and word-of-mouth as well as the wind vane of netizens' hotspots and consumption trends.
Based on its unique community search technology, Daqi.com boasts the most complete and comprehensive database resources that covers more than 700,000 active Chinese BBS, 100,000 elite Blogs and Chinese mainstream video platforms, aggregates UGCs (User Generated Contents) scattered on BBS, Blog, SNS and Video, and gathers the most influential people in modern society. With the advanced information collection models as well as the professional editing capabilities, Daqi.com spares no efforts to aggregate current hotspots of social media, extending to such areas as society information and news, urban male consumption, vogue female consumption and entertainment&culture. It provides the most objective and comprehensive netizen topics and consumer experience reports covering twenty-three product categories across five industries, with a focus on 10 channels and 2 products, including auto, digital&IT cosmetic, fashion, i-try center, reputation ranking center, entertainment, society, military and discovery. By October 2008, the number of PVs of Daqi's website had reached up to 50 million with more than 12 million unique IPs per month, ranking among Alexa Top 300 worldwide and No. 1 in China's Community.
Daqi.com is also committed to helping enterprises improve and enhance their brand reputation and word-of-month influence in social media environment. It has taken the lead in studying and practicing the marketing value of social media, independently developed a series of social media marketing (word-of-mouth service) system, brought together a professional team with many years of Internet marketing design and analysis experience, and successfully served a number of multinational leader enterprises, most of which are global brands in such fields as auto, IT, communications, cosmetics, fast moving consumer goods, clothing, fast food and beverages. Based on its unique communication model and exclusive understanding of netizens in social media environment, Daqi.com has become the best social media integrated marketing organization in China.
Founded in November 2004, originally named ChinaBBS.com, Daqi.com has successively received investments from IDGVC Partners and WI Harper Group. With overall profits achieved in 2007 and YoY 300% growth realized in 2008, Daqi.com has been one of the few WEB2.0 Internet companies that achieve profits independently. In addition, Daqi.com took the lead in 2007 to join American Word-of-mouth Marketing Association (WOMMA), the world's most authoritative word-of-mouth marketing industrial organization. As the first member of WOMMA in China, Daqi.com is committed to actively learning and popularizing the communication and sharing model of word-of mouth featured by new network environment, and making positive efforts and practice for the popularity of word-of-mouth marketing.
Note: Development of social media at home and abroad
Status quo of social media in America: There are over 100 million videos on Youtube, 4 million articles released on Wikipedia, 200 million Blog subscribers, and 1.5 million citizens registered for Second Life. According to a survey on the distribution of netizens, 73% of the respondents are used to reading blogs, 45% write blogs, 57% join SNS, 55% like uploading and sharing photos, 39% subscribe to RSS, and 83% tend to view video clips.
Status quo of social media in China: According to the latest report released by CNNIC, Internet Society of China, in June 2008, China has now 253 million netizens, including 98 million BBS users, accounting for 38% of the total, 180 million network video users, 195 million IM users, 100 million blog users and 147 million game users.
Comparison of netizens' attitude - extent of acceptance and trust - towards traditional media and social media: 3,000 pieces of ad information is received by each person each day on average; 90% of television viewers often skip TV commercials; 18% of the TV commercials have positive ROI; 14% of the people trust in ads. At the same time, 78% of the respondents believe in recommendation from others; 34% of the bloggers mention goods in their blogs; 36% of the respondents are more favorable to enterprises with blogs; 34% of the respondents trust in recommendation of blogs about products and services.